Google mentioned 200 factors responsible for good SERP. Below are 3 out of them very important
1. Page Rank
2. Link Popularity
3. Consistent traffic
These things can be achieved through off page SEO.
Following are the work scopes for Off page SEO:
1. Link Building – Three way link exchange(need complimentary site) or Reciprocal link exchange
2. Directory Submission - paid and non paid directory. It is good for one way link building
3. Article submission – Post Articles related to your products/services in free article submission site. E.g. Ezinearticles.com
4. Forums posting - Ask question, reply to others queries and discussion in forums.
5. Social bookmarking – Bookmark favorite sites in digg.com, delicious.com, mix.com etc.
6. Blogging – comments in the blog, blog submission, blog creation in blogspot.com and wordpress.com
7. RSS Feed Submission – Syndicate your content through RSS. Its an alternate of Email Marketing.
Through Link Building, Directory submission and article submission we can achieve good Page Rank and build link popularity. Rest of the areas will help site to draw traffic.
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