Meta Tags – A necessity

Gone are the days when Meta tags were optional in web design. The current level of competition has demanded the existence of more accurate list and index of sites that enables you tell the search engine what you would like to index. A Meta tag is the best way to enable you focuses your site on what you would want the search engine to focus on. You can use a Meta tag in your site since it will not cost you in terms of time, money and effort. Especially during this time when most sites are designed to meet the requirements of SEO, it is imperative that you have Meta tag included in your site.

Designing your site without Meta tags will work to your disadvantage. Having your site indexed and listed will not depend on the content a lone as it used to be before. Designing your site without Meta tags will make it dependent on the mercy of SEO indexing rules. Different engines use different criteria as a base for their indexing. While some engines look for site maps, others place weight on the content of your site and have it indexed appropriately. The contents of the first paragraph usually take a greater emphasis. The Meta tags offers you more control and flexibility on your site especially on the way it is indexed by the search engines. You can use it to optimize the chances of your site getting the best indexing. With the increased need of more control to your site especially with the bigger and popular search engines, having Meta tags in your site should be an absolute requirement.

Meta tags work better with title tags. When you have a Meta tag included in your site, it is important that a title tag be included in the head section of your index page. Since the title tag is a specialized Meta tag, there is need that it follows some specific format such as “” .When the search engine is displayed when the search engine listing is displayed. The way your site is identified to the rest of the world is determined by the tag.

Key word and descriptive Meta tags are an absolute necessity in a web site. In addition to these mandatory tags, other optional ones can be included and will aid in instructing robots on how you would want them visit your site. Examples of the optional tags include the copyright tags, revisit tags and robot tags. For Meta tags to work well in an HTML page, they should always appear in the header and should not be placed anywhere in the body sections of the page.

In summary: Meta tags should be part of your website design since it will offer you unlimited benefits at no cost. You will be able to have more control on your site and also, you will be at a better position to have your site better indexed. When focusing on better ways of having your site meet the SEO requirements, it is imperative that you always include Meta tags in your design.

Made Link Building Easy

Links are very significant to establish your site in search engine rankings. Your focus must be on receiving as many back links as you can through ethical means. Also follow the guidelines of major search engines for link building. Analyze the competitor’s website to know from where they are getting back links. List those sites and approach them through proper mailing for link building.

Our competitors give us the clue to generate the backlinks but many people don’t know this effective way of link building.

I do the above strategy since long for my own site as well as for my client's websites. My post aim is to update you from this strategy so you too can get some links from your competitors.

Below is the step by step of the above strategy:

1. Put in Google for a broad or long tail keyword of your site’s theme.

2. Make List of the top 10, 20 or 30 websites is being shown in the search results. The fact that these website are ranking highly indicates that they must be having lots of back-links. Let us find out where they are getting their links from.

3. Go to Yahoo site explorer. Now, one by one, type the website’s URL from the list.

4. Within seconds huge list of sites from where URL you put in search are getting backlinks. Go to these sites and see what you can do there through ethical means for backlinks.

5. Make a list of these sites either in excel sheets or notepad.

6. Repeat the Steps 3, 4 and 5 till you get enough sites in your list.

This is a time consuming process but very effective way of getting good links with the analysis of your competitor’s sites which never proved wrong. You can use this list for long.

Many webmasters think back link from the related site only can give the benefit to your site in search ranking. It is true but not completely. I have seen many big sites having backlinks from non related sites and Google shows those sites in its backlinks. So you can say this s just a myth of related and non-related.

So its proved now, by analyzing the competitor’s website one can easily find out hundreds of links for link building

For link building services from India visit: http://www.seo-speaking.com

10 Basic SEO questions.

Hi folks, Here I have made 10 Basic SEO question which can help you in your Interview for SEO Executive post. Please try honestly these questions. If you don't know then search in google for the Answers. Best Of Luck
1. What is the most appropriate way of doing link exchange:
a. One –way
b. Two-way
c. Three-way
d. All of the above

2. While doing directory submission, we should look if:
a. A proper category exists
b. It accepts free submission
c. How many links are posted on a specific Page
d. All of the above

3. What is robots.txt file used for?
a. Defining site navigation
b. Defining folders & files uploaded on site
c. Defining folder & files which SE crawlers should not crawl
d. All of the above

4. What is most important of the following:
a. Meta Title
b. Meta Keywords
c. Meta Description
d. All of the above

5. What is Google PR?
a. Press Release
b. Page Rank
c. Public Response
d. None of the above

6. What is Digg.com?
a. Social Networking site
b. Social Bookmarking site
c. Video Sharing site
d. All of the above

7. Where we can define Goals?
a. Google Webmaster Tools
b. Google Gadgets
c. Google Analytics
d. None of the above

8. What is Cloaking?
a. A form of Yahoo Algorithm
b. A form of Black Hat SEO
c. A form of Google Indexing
d. None of the above

9. What is Lynx?
a. A scripting language
b. A form of Black Hat SEO
c. A text browser
d. None of the above

10. What is LSI?
a. Latent Semantic Indexing
b. Lowest Search Indexing
c. Least Shown Indexing
d. None of the above

Please try honestly these questions. If you don't know then search in google for the Answers.

3 important factors for Google SERP

Google mentioned 200 factors responsible for good SERP. Below are 3 out of them very important
1. Page Rank
2. Link Popularity
3. Consistent traffic
These things can be achieved through off page SEO.
Following are the work scopes for Off page SEO:
1. Link Building – Three way link exchange(need complimentary site) or Reciprocal link exchange
2. Directory Submission - paid and non paid directory. It is good for one way link building
3. Article submission – Post Articles related to your products/services in free article submission site. E.g. Ezinearticles.com
4. Forums posting - Ask question, reply to others queries and discussion in forums.
5. Social bookmarking – Bookmark favorite sites in digg.com, delicious.com, mix.com etc.
6. Blogging – comments in the blog, blog submission, blog creation in blogspot.com and wordpress.com
7. RSS Feed Submission – Syndicate your content through RSS. Its an alternate of Email Marketing.
Through Link Building, Directory submission and article submission we can achieve good Page Rank and build link popularity. Rest of the areas will help site to draw traffic.

Asterix Strips by Kharmakzee: Asterix and the Actress

Asterix Strips by Kharmakzee: Asterix and the Actress

Another help from Google

Google always come up with new ways to help the webmasters. Webmasters already familiar with Webmaster Tools, Webmaster Help Discussion Groups, Webmaster Central blog, and Help Center. Now Google have added another way to help understand how Google works. They 've made video of a soon-to-come presentation titled "Google for Webmasters." This video will introduce how Google discovers, crawls, indexes your site's pages, and how Google displays them in search results. It also touches lightly upon challenges webmasters and search engines face, such as duplicate content, and the effective indexing of Flash and AJAX content. Lastly, it also talks about the benefits of offerings Webmaster Central and other useful Google products.

Click here for the video presentation.

Static URLs Vs. Dynamic URLs

“No need to rewrite dynamic URLs to Search Engine Friendly static urls” – By Google
You Guys are thinking what written here but this is fact and you can make it sure from here Google webmaster Central Blog.
We have read in every webmaster forums or SEO blogs that dynamic urls passes less information to google than static urls which search engine accepts with love Google confirmed that this is not the case anymore.
Crawler is so smart that is can handle pretty much all the dynamic urls that has the extra parameters in it. It can even decode those ampersands and session ids to meaningful format.
Therefore, you don’t need to rewrite them to SEO friendly static formats.

However Google clears that, if there is dynamic content pulled from the database on demand, on the fly, then it’s recommended that, you leave it as such, because Google can now understand what a session id and & sign means. When there is dynamic content, it is not fair to rewrite to static urls where we might avoid all the additional parameters.
However, if the content is not dynamic, you might want to avoid longer URLs with meaningless parameters.
Which means that webmasters should now allow and tell Google that it’s dynamic content or static content without fail, and not try to mask your content nature (dynamic or static) through URLs just for the sake of search engine friendliness.
The big picture is thus.
Dynamic Content = Dynamic (meaningful) URLs = Google - No rewrites please, we’ll separate wheat from chaff.
Static Content = Static URLs. = Google - We were smart, and will be.
So, what happens to all those who manipulated their URL’s to search engine friendly format?
Well, leave it as such if it’s complicated to go back. Just make sure, your have the URLs related to the content and not unnecessarily “SEO” optimized. Again, this depends on the site type, volume of pages, indexed content and the time you’ve got.